Dealing with ‘image problem’ despite ‘high satisfaction,’ HCG hires communications specialist

NORTHAMPTON — The Hampshire Council of Governments has hired a former White House communications specialist as part of a rebranding effort as it tries to push back against what officials with the nonprofit say is an “image problem” despite “high satisfaction” with its work. In a prepared statement announcing the hiring of Catherine Welker as marketing and communications coordinator and ongoing work with local marketing company Clarity, executive director Todd Ford said the council plans to “focus attention on telling our story more clearly.” Read the rest of the story at MASS LIVE.

2017-10-25T01:00:17+00:00